A mix of qualitative and quantitative research produced as a first stage of the project, showed users were unable to find content easily and based on the site content, were uninspired to visit the area. Tourists were also unable to access the site on their phones. The new responsive site has a stripped back and reorganised IA, to remove confusion and offer easier access to information. Breathtaking imagery and a social hub are used to engage users; showing them what other visitors were doing, seeing and sharing when they visited the Park.
Where pages are very content heavy, an in page navigation tool is utilised. This allows regular users to quickly jump rather than scroll to points of interest or requirement. This is particularly useful to local users who use the local authority area of the site. The map utilises a hover tool (on desktop) to visually relate points of interest to areas of the Park. Got to love a squirrel, or 2.